Get to know your customer segments!
Learn marketing tips for each segment, and how segments change over time.
New
These are your first-time buyers, and usually the largest segment for most businesses. At this stage, it's crucial to start establishing a relationship with your customers to allow them to grow into "active" or "loyal" customers.
Actionable Tips
- Send welcome email or discount codes
- Provide on-boarding support
- Provide early access to events
- Analyze where your customer flow is from (ex. How did they find you? Google Ads? A post on instagram?)
Loyals
These are your VIPs and All-Stars! Customers in this segement place orders regularly and are often very responsive to promotions. They are also often early adopters of your new products and are likely to refer you to other customers. The key here is to keep them engaged and focus on boosting retention rates.
Actionable Tips
- Reward with early access to sales events
- Reward with personalized discounts
- Promote new products
- Ask for reviews or participation in referral campaigns
Lost
These are customers who have not made a purchase in a long time and are no longer responsive to campaigns or discounts. Depending on your marketing resources, shopowners can focus on winning back these customers or consider removing them from marketing list to save resources for other segments.
Actionable Tips
- Revive interest with reach-out/win-back campaigns
- Remove them from your marketing list
Active Customers
These are your core customers who made more than one purchases not too long ago. At this point, customers in this segment have the potential to either become "Loyals" or "Sleepers," so it's important to keep them engaged through some of the actionable tips below!
Actionable Tips
- Offer coupons to bring them back to your store
- Offer personalised recommendations
- Provide limited time offers
- Revive interest via specific discounts on a specific products
Sleepers
These are customers who have not made purchases in "a while." 8ndpoint's definition of "a while" depends on the average repurchase interval for each store, so each shopowner receives an accurate and personalized segmentation based on their transaction data.
Actionable Tips
- Win back by promoting newer products
- Win back by offering discounts
- Spend effort on personalization
- Reach out for feedback